If you would like to add your link to our website, we'd be willing to trade with you as long as your site is approved (no pornography or hate sites).
Trading links is one of the most effective marketing strategies on the Internet for the following reasons:

• Many Internet surfers find sites through linking, so having your link on
  other websites will bring visitors to your site.
• An effective links page will bring visitors back to your site.
• The search engines will rank pages higher if you are linking to other sites
  on the web as well if sites are linking in to you - called link popularity.